Good morning, Jordan 👋
Reporting overview — May 2026 · 14 active clients
Total Ad Spend
$0
+12.4%
vs last month
Total Purchases
0
+8.1%
vs last month
Total Leads
0
+6.3%
vs last month
Avg. ROAS
0x
-2.3%
vs last month
Avg. CTR
0%
+5.9%
vs last month
YTD Benchmark Performance
Current PeriodYTD Average
⚡ Alert Center
ROAS dropped 18% — Lumina Beauty
Campaign "Summer Glow" underperforming. CPL up 31%.
2h ago
Creative fatigue — FlexFit Studio
CTR dropped 24% over 7 days. Frequency at 4.8.
5h ago
CPL increased 24% — SavorCraft Foods
Audience saturation likely. Expand targeting.
1d ago
Budget exhausted — NordHome Decor
"Nordic Spring" budget consumed 3 days early.
1d ago
Monthly report due — Proxima Tech
Report scheduled for June 5. 3 days remaining.
2d ago
💡 Opportunities
Scale "Summer Reels" — Proxima Tech
Increase budget by 30% to capture peak demand
+42 Purchases/day
9.1x ROAS
Shift to TikTok — FlexFit Studio
TikTok CPL 38% lower than Meta this week
-$8 CPL
+180 Leads
Expand Women 25–44 — Lumina
Lookalike 2% underexplored. High purchase intent.
+28% ROAS
+65 Purchases
Test UGC Creative — GreenRoot
AI predicts 35% CTR improvement
+35% CTR est.
Client Health Overview
| Client | Spend | Purchases | ROAS | Last Report | Status |
|---|---|---|---|---|---|
LU Lumina Beauty Skincare | $42,800 | 1,240 | 7.43x | Jun 1, 2026 | Active |
FX FlexFit Studio Fitness | $31,200 | 890 | 6.37x | May 28, 2026 | Active |
ND NordHome Decor Interior | $28,400 | 620 | 5.00x | May 25, 2026 | Active |
SV SavorCraft Foods F&B | $18,900 | — | 4.04x | May 20, 2026 | Paused |
PX Proxima Tech B2B SaaS | $55,000 | — | 8.00x | Jun 2, 2026 | Active |
Performance Analytics
Spend & Purchases
All clients, daily
9,240
↑ 8.1%
ROAS Trend
Avg. daily ROAS
6.40x
↓ 2.3%
Cost Per Lead
Avg. CPL trend
$30.83
↓ 4.1%
Avg. CPM
Cost per 1,000 impressions
$18.40
↑ 3.2%
CTR by Platform
This period
3.47%
↑ 5.9%
Clients
14 active clients — all platforms
| Client | Industry | Ad Spend | Purchases | ROAS | Leads | Health | Last Report | Status |
|---|
LU
Lumina Beauty
Active
Beauty & Skincare · E-commerce
Meta Ads
Instagram
Facebook
Created
March 12, 2026
Last Report
Jun 1, 2026
Client type:
Ad Spend
€42.8K
+14%
Purchases
1,240
+9%
Purchase Value
€318K
+22%
ROAS
7.43x
-2%
Cost Per Purchase
€34.50
-4%
Campaign Performance
| Campaign | Status | Spend | ROAS | Leads | CTR | |
|---|---|---|---|---|---|---|
| Summer Glow ☀️ | ⚠ Attention | €18,400 | 480 | 5.1x | €38.33 | 2.9% |
| Serum Discovery | ● Active | €14,600 | 520 | 9.8x | €28.08 | 6.2% |
| Brand Awareness Q2 | ● Active | €9,800 | 240 | 4.2x | €40.83 | 3.8% |
AI Summary
AI Analysis
Lumina is strong, with one critical issue
Serum Discovery is the standout at 9.8x ROAS. Summer Glow is dragging the average — creative fatigue at frequency 5.2x is the cause.
- Pause or refresh Summer Glow immediately
- Scale Serum Discovery budget by 25%
- Test UGC variations on top creative
Performance Timeline
Instagram Organic
Last 30 days only (Meta limit)
Followers
84.2K
+2.1K
Reach
420K
+18%
Eng. Rate
4.8%
+0.4%
Ad Impressions & Reach
From Meta Ads API
Impressions
2.4M
+11%
Reach
1.1M
+8%
Frequency
2.18x
+0.3x
Activity Timeline
Jun 1, 2026
Monthly Report Generated
PDF exported and shared via link
May 28, 2026
Instagram Account Connected
@lumina_beauty — 84.2K followers
May 22, 2026
Monthly Report Generated
April performance report — PDF exported
May 15, 2026
Meta Ads Account Reconnected
Token refreshed · Account ID: act_284719
May 10, 2026
Report Settings Updated
Frequency changed to Monthly · Language: English
March 12, 2026
Client Created
Added by Jordan Dex · E-commerce report type
Analytics
Raw performance across all channels
Spend
€198K
+9%
CTR
3.84%
+0.4%
CPC
$1.24
-8%
CPM
$18.40
+3%
Purchases
4,820
+14%
ROAS
6.84x
+4%
Spend Over Time
Meta Ads — all clients
ROAS by Campaign
Top 6 campaigns
Breakdowns
Age Breakdown
CTR by age group
Gender Split
Spend distribution
62%
Female
Female62%
Male33%
Other5%
Device Breakdown
Sessions by device
Creative Deep Dive
Creative performance analysis by spend, CTR, ROAS and conversions
🏆 Best Performing
Video Ad
📹 Meta Video · Lumina Beauty
ROAS
9.8x
CTR
5.2%
Spend
$8.4K
Purchases
312
Carousel
🖼 Meta Carousel · Proxima Tech
ROAS
8.4x
CTR
4.8%
Spend
$11.2K
Purchases
487
TikTok UGC
📱 TikTok · FlexFit Studio
ROAS
7.2x
CTR
6.1%
Spend
$6.7K
Purchases
218
Static Ad
🖼 Static · GreenRoot Organics
ROAS
6.8x
CTR
4.2%
Spend
$4.2K
Purchases
134
📉 Lowest Performers
Static
🖼 Static · SavorCraft Foods
ROAS
1.8x
CTR
0.9%
Spend
$3.1K
Purchases
12
Promo Video
📹 Meta Video · NordHome Decor
ROAS
2.1x
CTR
1.2%
Spend
$4.8K
Purchases
28
🔥 Creative Fatigue Detection
FlexFit Studio — Summer Reels Campaign
CTR dropped 24% in 7 days · Frequency: 4.8 · ROAS: 7.1x → 5.2x
Lumina Beauty — Summer Glow
CTR dropped 18% · Frequency: 5.2 · CPL increased 31%
Creative Performance Table
| Creative | Format | Spend | CTR | ROAS | Purchases | Leads | Status |
|---|---|---|---|---|---|---|---|
| Serum Demo Video | Video | €8,400 | 5.2% | 9.80x | 312 | — | Active |
| UGC Testimonial | UGC | €3,800 | 6.1% | 8.50x | 140 | — | Active |
| Product Carousel | Carousel | €5,900 | 4.8% | 7.40x | 188 | — | Active |
| Lifestyle Reels | Video | €4,200 | 4.1% | 6.60x | 120 | — | Active |
| Spring Leads Video | Video | €3,100 | 3.8% | — | — | 86 | Active |
| Summer Glow Static | Static | €6,100 | 1.9% | 3.20x | 48 | — | Fatigued |
Creative Commentary
Audience Breakdown
Demographic performance breakdown for reporting
Age Distribution
ROAS by age group
Gender Performance
ROAS by gender
62%
Female
Female — 8.2x ROAS62%
Male — 5.1x ROAS33%
Other — 4.8x ROAS5%
Placement CPL
Cost per lead by placement
High-Value Segments
Based on age & gender breakdown from Meta API
👩
Women 25–44
ROAS 9.2x · $18 CPL · 2,840 conversions
💪
Men 25–34
ROAS 7.8x · $22 CPL · 1,420 conversions
💼
Men 35–54
ROAS 11.4x · $48 CPL · 890 conversions
Low-Performing Segments
👦
Men 18–24
ROAS 2.1x · $84 CPL · 142 conversions
👴
All genders 55+
ROAS 1.8x · $92 CPL · 68 conversions
AI Audience Recommendations
Audience performance observations
Women 25–44 generate 9.2x avg ROAS — 43% above benchmark. Cutting Men 18–24 spend by 60% and reallocating could unlock $240K additional revenue.
Top Segment ROAS
9.2x
Avg. CPL Difference
-38%
- Increase Women 25–44 budget across all beauty clients
- Reduce Men 18–24 spend by 60% — below ROAS threshold
- Test Lookalike 2% of top converters for Proxima Tech
- Expand Men 35–54 targeting — strong ROAS across B2B clients
Audience Growth
Monthly follower growth
Reports
Generate, export and share client reports
Report Builder — E-commerce
Preview
AdSocial
Lumina Beauty — Monthly Report — May 2026
Spend
€42.8K
Purchase Value
€318K
ROAS
7.43x
Purchases
1,240
Add-to-Cart
844
Conv. Rate
9.2%
Includes creative breakdown · demographics · MoM · AI insights
Report Builder — Lead Generation
Preview
AdSocial
Proxima Tech — Lead Report — May 2026
Spend
€55K
Leads
2,100
CPL
€26.19
CTR
4.8%
Conv. Rate
12.4%
ROAS
8.00x
Includes CPL trend · creative breakdown by CPL · AI analysis
Report Builder — Follower Growth
Preview
AdSocial
Lumina Beauty — Follower Report — May 2026
Spend
€8.4K
New Followers
+1,697
Cost/Follower
€0.04
CTR
6.04%
Profile Visits
2,428
Growth Rate
+2.1%
Includes growth trend · profile visits · demographics · AI analysis
Report Workflow
1
Select Client
Choose client & period
›
2
Generate Data
Pull Meta & TikTok
›
3
Generate Commentary
AI drafts analysis
›
4
Review Commentary
Edit, approve & refine
›
5
Export
PDF or Share Link
Commentary Status — Lumina Beauty
Executive Summary
Ready
Campaign Commentary
Ready
Creative Commentary
Ready
Audience Commentary
Needs Review
Recommendations
Ready
Industry Trends
Ready
Report History
PDF
Lumina Beauty — E-commerce — May 2026
Generated Jun 1, 2026 · 8 pages
PDF
Proxima Tech — Lead Generation — April 2026
Generated May 2, 2026 · 6 pages
LNK
FlexFit Studio — Follower Growth — Q1 2026
Generated Apr 1, 2026 · Shareable link
AI Commentary
Review and edit all AI-generated commentary before exporting client reports
Report Review
Lumina Beauty · May 2026
Report Sections
Comment Editor
📊 Executive Summary
Settings
Branding, integrations, report templates and commentary settings
Agency
Integrations
Platform
Report Templates
Commentary
Agency Branding
Agency Name
AdSocial Agency
Primary Color
#123340
Report Logo
AdSocial_Logo_2026.svg
PDF Template
Premium Dark v3
Connected Accounts
Meta Business Suite
14 ad accounts · Last sync: 2 min ago
TikTok for Business
8 ad accounts · Last sync: 5 min ago
Instagram Business
12 accounts · Last sync: 8 min ago
AI Settings
Weekly AI Briefing
Receive weekly AI performance analysis every Monday
Creative Fatigue Alerts
Alert when frequency exceeds 3.5x
ROAS Alert Threshold
Alert when ROAS drops below this value
x
User Management
JD
Jordan Dex
Agency Owner · jordan@adsocial.com
SM
Sara Mendez
Senior Strategist · sara@adsocial.com
TK
Tom Keller
Media Buyer · tom@adsocial.com
Commentary Settings
Enable AI Commentary
Automatically generate AI commentary when pulling report data
Default Commentary Tone
Applied to all AI-generated report commentary
Commentary Language
Language used for generated report commentary
Auto-include Industry Trends
Add industry trend section to every report automatically
Report Templates
E-commerce Report
Purchase Value · ROAS · CPP · Purchases · Creative breakdown · Demographics
Lead Generation Report
Leads · CPL · Conv. Rate · CPL trend · Creative by CPL · Demographics
Follower Growth Report
New followers · Growth rate · Cost per follower · Profile visits · Demographics